Jack Daniels House No. 7 Tour

 
 


OVERVIEW

Jack Daniels wanted to encapsulate the glamorous life of a rockstar on the road, and thus Motel No. 7 was born. The rockabilly experience had over 20 themed rooms, 100+ actors, live music, and even a wedding chapel courtesy of Elvis. Dawn Dunning brought the spectacle to life through set, spatial, interior, and experiential design. She also creative directed & designed costumes, developed characters, and managed talent during its four year run.

THE MOTEL

  • Scannable room key for access to immersive experiences

  • 100+ costumed actors: Uniformed bellhops, leather-clad maids, a roller derby team, house managers, and of course Elvis 

MAIN STAGE:

  • Backdrop made of 60+ authentic Jack Daniel's whiskey barrels

  •  Programmed LED rope lighting and an overhead neon sign 

  • Performances from A-list talent such as:

GUEST ROOMS

20 themed rooms & engagements including:

  • Live recordings with musicians

  • Bedroom with 2500+ pillows

  • Secret speakeasy

  • Hip hop room

  • Heavy metal room

  • 90’s-inspired EDM room: complete with nitrogen blast, strobe lights, and confetti

  • Fully functional wedding chapel


 
 

IMPACT:

House No. 7 has welcomed more than 25,000 guests in eight cities around the country, driving a 40 percent increase in positive brand sentiment.  It’s also reached over 180 million social impressions to date and became a #1 trending hashtag in NYC, Miami, Los Angeles and Las Vegas.