OVERVIEW

After being named Best New Product 2019 at CES, Elvie planned to return to the heavily influential media and trade show. With new product updates still in the works, Elvie wanted to demonstrate the premium quality of its product while supporting the women in tech who are challenged with the logistics of being a nursing mother while attending CES. Hunters Point along with their PR partners created the Pumping Parlour, a themed trade show booth that featured the product to the industry while providing a sophisticated lounge for working mothers. Our Cold Milk Storage featured locked compartments to keep milk protected, while our Milk Concierge was prepared to courier mother's milk to and from any CES location with our Milk Shuttle. To announce these services before CES, PR created a digital stunt inspired by the movie Top Gun, and asked for our help casting and outfitting "Mamarick" and her pilots as they flew into Las Vegas on a mission.

IMPACT

Elvie was named one of the top 9 WOW products of CES2020, named One to Watch, Startup to watch, Best of CES and more.