Hunters Point worked on design, production & programming of the Pavilion, a 7K sq ft flagship activation at BNY Mellon Pershing’s annual INSITE conference in Nashville, TN. Hunters Point utilized immersive installation tactics to bring the conference Next Level theme to new dimensions while integrating dozens of products and meeting areas for the high demand networking. Attendees enjoyed bespoke experiences including the Visioneer Freestyler who transformed each guest’s vision into an improv music performance and a frozen treat cart with customized dole whip in ‘Wove Whip’ and ‘NeXtpresso’ delighting and furthering the brand affinity.