Arizona 99¢ Pop Up Store
OVERVIEW
AriZona Iced Tea opened the Great Buy 99¢ pop-up store on Crosby Street in Soho. The unique retail experience was a take on the classic New York 99¢ store. Dawn Dunning designed and managed the fabrication, merchandise, various products.
THE SPACE
Set amongst the high-profile boutiques in Soho, the space was inspired by the iconic AriZona iced tea can art. At the back of the store you could find your way through an “employees only” entrance into a green tea garden featuring a real coyfish pond and cherry blossom trees. Under the golden pagoda you could get tattooed by a celebrity tattoo artist or add custom embroidery to one of your purchases.
THE COLLECTION
The collection featured over 100 custom pieces. The vibrancy of AriZona’s famous checkerboard, Aztec, and cherry blossom patterns, inspired the high fashion streetwear collection. Items including French terry hoodies, hand-dyed silk pajamas, baby onesies, outerwear, swimwear, leather weekend bags, hand beaded belts, wallets and more. All items were available at the store. The apparel was proudly made in downtown Los Angeles. Dawn and her team also created an array of household and lifestyle items including GB99 rolling papers, ashtrays, lip balms, air fresheners, plush beach towels, pool floats etc.
IMPACT:
An unprecedented 7,500 guests visited the pop-up over 6 days; the line constantly wrapped around the block, even in the pouring rain. 4,500 transactions totaled $250,000, for an incredible average of over $45 / per customer. The pop-up received press from a variety of outlets, including Hypebeast, Highsnobiety, People, Time Out, NBC, and Forbes.
